Our Background

Barry and Catherine both had parents who created successful companies together. Working together and working with others to help their businesses grow is in their DNA.

In 2003 they started their first business together and built it from the ground up. Premier Barter was one of the largest barter exchanges in Arizona. After six years of building their own barter exchange, Barry and Catherine saw the need to create a better barter exchange management software and in 2009, with the help of a business partner, launched Barter21. They sold Premier Barter in 2013 and left the software business in early 2017.

Cohen Coaching was born out of the years of working, coaching, creating, and assisting business owners to get past the problem behind the problem.

They’ve brought together all their skills, experience, and talent to create a magical toolbox of ideas, plans, inspiration, and more, designed to help their clients to start, grow and succeed.

Catherine Cohen


Catherine is the co-founder of Cohen Coaching. A more creative force, Catherine is the ideas person. Ideas and inspiration seem to just come to her.

Her specialty is taking a client’s talent, experience, desire, and skills, and reworking them into new offerings, laying out the groundwork to get a new business started, or creating a path of growth and renewal. Catherine enjoys crafting solutions that make sense to each client’s unique situation.

Barry Cohen ​

Answers to Catherine

Barry is the co-founder of Cohen Coaching. A more technical thinker with 30-plus years of experience in computers, Barry is the systems guy. Whether it’s the systems on the computers or the systems that run the business, it’s all about order and organization. He is a passionate researcher, able to find answers and resources to almost everything. Barry is a speaker on topics ranging from computers to podcasting to business strategies to working with your spouse. He actively consults with clients to offer business solutions that bring them from flailing to thriving.

What We Can Do For Your Business ​

If you haven't defined your ideal client, you may be missing out by speaking to people who aren't your potential customer at all.

Use our FREE worksheet to target the right market for your business


Fortunata McConkey

Compass of Wellness

As a health coach and yoga instructor, my message is that health and wellness can be easy and easily incorporated into daily living at any level.

After speaking with Barry and Catherine of Cohen Coaching, I came to understand podcasting and what it could do for my business, and how it could grow my audience. I chose the personal training program to launch my podcast, Compass of Wellness.

The scope of the course was so complete I went from not knowing what a podcast was to creating my own in-home recording area, understanding the equipment, editing and posting, and being able to do a great show with just myself talking or even a great interview. Barry and Catherine each have a unique set of skills, and together they cover everything I needed to learn.

For anyone looking to create a way of sharing your expertise, increasing your reach, and getting fans that become customers, I suggest podcasting and learning all the ins and outs by working with Cohen Coaching.

ABOUT Catherine

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Phoenix, AZ


(602) 399-7430


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